Description
Applications are invited from suitably qualified and experienced persons for the following posts:

MIDLANDS STATE UNIVERSITY AGROBUSINESS DIVISION

MARKETING GRADUATE TRAINEE

Duties and Responsibilities
DUTIES AND RESPONSIBILITIES

Reporting to the Director Agrobusiness, the incumbent will be responsible for handling all marketing activities and functions, such as creating demand for all Agro-products, promoting good corporate image, managing promotional initiatives and stakeholder engagements both locally and internationally.
Responsible for supporting the work of the Agrobusiness Division, the Graduate Trainee shall oversee all initiatives directed at brand awareness, and maximizing profits through developing ideal marketing strategies and marketing campaigns.
Meeting sales targets and objectives of the marketing plan.
Developing and implementing appropriate selling and marketing strategies
Personal selling, customer visits and relationship marketing.
Opening new and sustainable markets for the Agro- Business unit.
Marketing intelligence and feedback
Performing competitive analysis and identifying gaps and opportunities in the local, regional and international marketplace.
Planning, executing and monitoring promotional and advertising campaigns and activities.
Supervising and motivating Sales Agents, Merchandisers and Promoters and coming up with incentive schemes.
Liaising with all stakeholders to foster sustainable relationships, brand association and brand loyalty
Scouting for Tenders
Organizing and coordinating sales promotions, funny day promotions and trade shows.
Reporting to the Director Agrobusiness.

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Qualifications and Experience
The successful candidate for this position should meet the following criteria:

Must have a Degree in Marketing Management/ International Marketing/Business Management/Degree in Retail and Supply Chain Management from a reputable institution.
At least five Ordinary Level passes including English Language and Mathematics.
Excellent working knowledge of social media marketing and digital marketing concepts.
Knowledge of Agro- pr