Job Description
Digital Marketing Officer
Position: Digital Marketing Officer
Location: Gweru
Organization: ISPPME
Employment Type: Full-Time
About Us
ISPPME is a growing online learning institution committed to providing accessible, high-quality education to students locally and internationally. We offer flexible programs designed to equip learners with practical skills for today’s job market.
Position Summary
We are seeking a creative and results-driven Digital Marketing Officer to develop, implement, and manage our online marketing strategies. The ideal candidate will be responsible for promoting our courses, increasing student enrolment, and strengthening our online presence.

Duties and Responsibilities
Key Responsibilities
• Develop and implement digital marketing campaigns to promote the college’s programs.
• Manage social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Create engaging content for websites, social media, and email marketing.
• Optimize the college website and content using SEO strategies.
• Run and monitor online advertising campaigns (Google Ads, social media ads).
• Analyze marketing data and prepare performance reports.
• Manage email marketing campaigns and student communication funnels.
• Work with the admissions team to increase student recruitment.


Qualifications and Experience
Requirements
• Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing or social media management.
• Knowledge of SEO, Google Analytics, and online advertising platforms.
• Strong content creation and copywriting skills.
• Experience with email marketing tools and CRM systems is an advantage.
• Excellent communication and organizational skills.
• Ability to work independently and meet deadlines.

Key Skills
• Social media marketing
• Content creation and copywriting
• Data analysis and reporting
• Creativity and innovation
• Strong attention to detail