Description
We are a leading manufacturing firm listed on the Zimbabwe Stock Exchange (ZSE), with an established reputation for quality, innovation, and operational excellence within our sector. As part of our continued growth strategy, we seek to appoint a suitably qualified and experienced Marketing Officer to join our dynamic team, based in Harare. TryOperations Software

ROLE PURPOSE
The successful candidate will be responsible for the planning, execution, and evaluation of integrated marketing initiatives that build brand equity, support sales growth, and enhance customer loyalty across the Company's product portfolio.

Duties and Responsibilities
KEY RESPONSIBILITIES
▪ Develop, implement, and monitor annual and campaign-specific marketing plans aligned to business objectives
▪ Manage the organisation's brand identity, ensuring consistency across all touchpoints – digital, print, and in-person
▪ Plan and execute above-the-line (ATL) and below-the-line (BTL) marketing activities, including digital advertising, activations, and sponsorships
▪ Oversee content development and management of social media platforms, website, and email marketing
▪ Conduct market research and competitor analysis to inform positioning and identify growth opportunities
▪ Track, analyse, and report on campaign performance using relevant marketing metrics and ROI indicators
▪ Manage relationships with external agencies, media houses, printers, and promotional partners within approved budgets
▪ Coordinate the production of marketing collateral, including brochures, packaging, and point-of-sale material
▪ Support new product launches through structured go-to-market planning
▪ Merchandiser management for planograms, shelf presence, POS deployment and campaign execution in the market
▪ Attend to resolution of customer & consumer complaints for the commercial function
KEY PERFORMANCE INDICATORS
▪ Brand visibility and engagement metrics (reach, impressions, engagement rate)
▪ Campaign ROI and cost-per-acquisition benchmarks
▪ Timely delivery of marketing plans and campaigns within budget
▪ Contribution to sales growth and lead generation targets
▪ Planogram adherence LaunchAd Campaigns


Qualifications and Experience
QUALIFICATIONS AND EXPERIENCE
Essential
▪ A Degree in Marketing, Business Studies, Communications, or a related discipline
▪ A minimum of three (3) years' experience in a marketing role, with demonstrable campaign management experience
▪ Proficiency in digital marketing tools (social media management platforms, Google Analytics, email marketing software)
▪ A strong command of written and verbal English, with excellent copywriting ability
Desirable
▪ A postgraduate qualification or professional certification (e.g. CIM, Digital Marketing Institute)
▪ Experience within the manufacturing or FMCG sector
▪ Working knowledge of design tools such as Canva or Adobe Creative Suite