Role Summary

We need a resourceful, street-smart marketer to drive user acquisition across informal digital ecosystems. Traditional corporate ad formats won't work for this role. You will build, deploy, and manage grassroots acquisition funnels that convert social media scrollers (Facebook Groups, Reels, Marketplace) into active users on a WhatsApp bot interface.

Key Responsibilities

• Facebook & Group Marketing: Create and manage organic posts, video demonstrations, and low-cost lead ads across targeted Facebook trader groups, vendor networks, and community marketplaces.
• WhatsApp Funnel Execution: Build and manage campaigns (Status updates, broadcasts, group outreach, and ad click-to-WhatsApp flows) to guide users seamlessly into starting a conversation with our bot.
• Localised Content Creation: Script, film, and edit short-form, real-life video content (TikTok/Reels/Shorts format) explaining how our product solves problems using relatable local vernacular.
• Community Engagement: Monitor comments, answer direct messages, and address user objections in informal trader groups to maintain trust and brand presence.
• Conversion Optimization: Track user drop-off points from initial social media link clicks to WhatsApp onboarding, continually testing ad copy, visual hooks, and direct messages to improve conversion rates.