Promoters who work at intersections need to be the "movers and the shakers." Intersection promotions are only effective if the information is passed on in an enthusiastic and informative way. Simply handing out samples without a good CALL TO ACTION really is just a waste of time.

Good intersection promotions are not seen all that often anymore and are really flooded with poor flyer distributors and useless information. A really well executed intersection promotion should have consumers talking about what they got or saw for a while. In other words… it needs to be memorable.