Current research and experience shows that:

61% of people sampled at the point of purchase (POP) switch from their usual brand
83% of consumers reported that products first sampled in-store have become recurring purchases
In-store sampling can increase sales by as much as 300% on the day of the promotion
70% of purchase decisions are made at the POP


In-store activations are our life blood. We find the best promoters for your activation and train them to know your product inside and out. In-store promotions are a fantastic way to get consumers to sample your products and with the help of an incentive scheme you can really boost sales.

We don’t believe in the usual or mediocrity that’s why we always look for an edge to get shoppers’ attention. You’ve seen how many promoters are in a store on a weekend, all vying for the precious seconds of a shopper. We know their time is important and we understand that we have an instant to acquire some of that time and use it to sell your product.

We create in-store activations that guarantee shoppers full attention and sales for your brands.